My role at three billion pairs genetics.
During my time at Three Billion Pairs, I worked on the Brand Strategy, Design & Delivery of Visual Identity, co-created the Visual Identity System/ Guidelines/ Entire Brand Ecosystem activations, Branded Deck Templates, Illustrations, UI Design for Platform Demo, and helped with the Website Design.
I was embedded in the Product department, and as a Senior Visual Designer, my role spanned Marketing and Product.
Brand Identity
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Brand Identity 〰️
Project 1
Brand Rollout
phase
Creating the Visual Identity, Logo, illustrative style from scratch
Senior Stakeholders management
Brand Guidelines | Website | Templates | Business Plan visual storytelling
Making Design and brand consistency accessible to all employees
Illustrative style
Logo versions
Our Ethics page scroll
Project 2
Product Demo UI Design
Example of translating Visual Identity to a Design system
Expanding the primary illustrative style
Ensuring Accessibility and Brand consistency
The Product demo.
We developed a Demo of a product concept designed to provide access to a user’s health-related genome data.
The product would offer an onboarding experience, where the user could create an account, upload their DNA data and then have access to various findings.
We included a Forum function, a Wallet tab, and an Immunity Centre.
Having formed the Visual Identity, we ensured the Design system was coherent with the Brand guidelines and expression, while maintaining accessibility.
